By Cynthia Meyers
Based mostly on archival fabrics, A note from Our Sponsor mines enterprise files from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; organisation documents of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and organization executives within the NBC files on the Wisconsin old Society.
Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American type of advertisement tradition. In recounting the heritage of this manner, Meyers enriches and corrects our figuring out not just of broadcasting background but in addition of ads background, enterprise background, and American cultural background from the Twenties to the 1940s.
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